Company Overview: Sanity Solutions specializes in comprehensive solutions and services for B2B IT and data management needs. More than a value-added reseller (VAR), we take a personalized approach by identifying our clients’ unique business needs and creating strategic goals and technical solutions to maximize their investments and results. We are committed to delivering value through genuine partnerships and legendary customer experiences.
Position Overview
Sanity Solutions is building a dedicated Sales Development function to create new relationships and qualified conversations with IT leaders. As a Sales Development Representative, you will be on the front line of our growth strategy, identifying target accounts, opening doors, and creating qualified meetings for Sanity Account Executives.
This is a true outbound role for someone who enjoys the hunt, is comfortable with the phone, and is willing to prospect through email, LinkedIn, events, partner relationships, and in-person outreach. You will begin with a focused first-year emphasis on Datacenter solutions so you can build real technical fluency before expanding into Sanity’s broader portfolio.
Responsibilities
- Build and maintain a tiered list of net-new target accounts across your assigned territories.
- Execute disciplined multi-channel prospecting through outbound calls, personalized email, LinkedIn, partner programs, events, direct mail, and in-person outreach.
- Engage CIOs, CTOs, CISOs, IT Directors, IT Managers, Infrastructure leaders, and other stakeholders responsible for business-critical technology decisions.
- Research target accounts and identify relevant technology initiatives, business drivers, organizational changes, and potential reasons for engagement.
- Schedule and help prepare qualified meetings for assigned Account Executives.
- Provide the Account Executive with a concise pre-meeting brief that explains who the prospect is, why the conversation was created, what is known, and what may matter to the customer.
- Document outreach, account intelligence, meeting context, and required activity in Salesforce accurately and consistently.
- Partner with Sanity Account Executives, Inside Sales Representatives, Solutions Architects, Subject Matter Experts, marketing resources, and leadership on account strategy and campaign execution.
- Build productive relationships with strategic manufacturer and technology partner SDR, inside-sales, and field teams.
- Participate in weekly activity and funnel reviews, call coaching, product education, role-play sessions, and partner training.
- Continuously improve messaging, outreach sequences, objection handling, territory plans, and prospecting strategy based on results.
Skills and Requirements
- One to three years of outbound B2B prospecting, inside sales, business development, or comparable customer-facing sales experience. Strong early-career candidates from outside the IT industry will be considered.
- Comfort making a high volume of outbound calls and initiating conversations with people who are not expecting to hear from you.
- Willingness to prospect in person throughout the Colorado Front Range, including planned office visits, event follow-up, and thoughtful account drop-offs.
- Strong verbal and written communication skills across phone, email, LinkedIn, and in-person conversations.
- Personal accountability, organization, persistence, and the ability to maintain consistent activity without constant supervision.
- Curiosity and willingness to learn technical concepts, buyer priorities, and business use cases.
- Ability to research accounts, recognize relevant signals, and turn information into a credible reason for outreach.
- Ability to work from Sanity’s Denver office two to three days per week and travel locally as needed.
- Motivation to earn variable compensation and grow into a broader sales role based on performance and readiness.
Benefits
- Annual OTE: $60k-$85k (Base Salary + Bonuses)
- Vacation/PTO
- 401K + Employer Match
- Medical Benefits + Employer Contribution
- Dental, Vision, Life and Disability Insurance
Hiring Locations
- Hybrid – Colorado